If combining the three building blocks of investing was where the proverbial investment shuttle first took off, the Dividend Yield Support concept is what sent it into orbit. This principle is the backbone of the DIP Strategy—it’s what makes it so powerful, reliable, and unique.

The reality is, humans can’t be trusted with money—which is unfortunate in life, but incredibly useful in the stock market. Investors constantly make irrational decisions, overpaying for weak companies and selling strong companies for far less than they’re worth. That’s the nature of market psychology, and it’s been happening for centuries.

The problem is, identifying undervalued or overvalued companies isn’t as simple as looking at the price alone. That’s where most investors go wrong.

Through years of research and thousands of trades, I realised that price is not the real indicator you should be watching—it’s the dividend yield.

Why? Because dividend yield is what truly motivates income investors. It tells you instantly whether a stock is offering good value based on its income potential—not just its price action.

That’s when everything clicked.

The DIP Strategy suddenly made perfect sense, and all my years of trading on price action and technical analysis came together. This single breakthrough was what turned a solid investment method into a game-changing strategy.

Most things in life are far simpler than we make them out to be. Our brains are wired to overcomplicate, often tricking us into believing that success requires extreme effort. This is especially true when it comes to money—most people assume that making serious returns in the stock market must be difficult.

But trading is different. In my two decades of experience, I’ve found that the simplest strategies often work best. You can layer in extra factors to fine-tune performance, but at the core, there’s always one fundamental principle that drives success.

For me, that principle is the elastic band effect.

All shares move in cycles—expanding and contracting, stretching and relaxing. If you can track this movement correctly, you gain a high-probability edge in knowing exactly when to buy and when to sell.

This simple concept has helped me and my clients answer the ultimate trading question—“When should I buy, and when should I sell?”

Now we’re getting down to business—this is where the fun begins. The DIP Wheel is your step-by-step roadmap for turning cash into shares, and then back into cash—with a profit.

There are five spokes to the DIP Wheel:

1️⃣ Risk Assessment – Making sure the investment is solid.

2️⃣ Compensation Yield – Ensuring you’re getting paid well to wait.

3️⃣ Calculating the Buy Price – Knowing exactly when to enter.

4️⃣ Waiting for the Order to Fill – Letting the market come to you.

5️⃣ Cashing in Your Chips – Selling at the right time for profit.

Imagine putting your money into the top of the wheel. As it turns, it converts into shares, then cycles back into cash—but at a higher amount. If the wheel completes one full cycle, you make a profit. Typically, returns range from 10% to 20%, though every trade carries some level of risk.

📉 When things don’t go to plan…

• Sometimes, your money gets stuck in the wheel, meaning the stock takes longer to move. That’s okay. You’re being paid dividends while you wait.

• If the market shifts fundamentally, or your analysis was off, cut your losses and move on.

That’s what trading is really about. Not avoiding losses entirely, but ensuring you make more than you lose. The DIP Wheel gives you the structure, discipline, and strategy to do exactly that.

The First Spoke of the DIP Wheel: Risk Assessment

The most important part of the DIP Strategy is assessing risk. If you get this right, everything else falls into place. But if you get it wrong, the entire strategy struggles.

The good news? Risk is easy to measure—if you focus on the right things. That’s exactly what we do in this module.

Instead of getting lost in a sea of complicated risk metrics, we break it down into five essential pillars that matter most for dividend-paying shares:

1️⃣ Dividend Cover – The most important pillar, ensuring the company can afford to keep paying dividends.

2️⃣ Market Capitalisation – Bigger companies tend to be more stable, but size alone isn’t everything.

3️⃣ Free Cash Flow – Profits on paper don’t mean much if there’s no real cash to back them up.

4️⃣ Management – A great business needs great leadership to drive performance.

5️⃣ Trading Range – Where the share price sits in relation to its historical highs and lows.

Each of these factors plays a role, but what really matters is how they work together to help you make smarter, lower-risk investment decisions.

The Secret Sauce: Turning Strategy into Numbers

Now that we’ve covered the risk pillars, it’s time to dive into the maths—the part where the DIP Strategy truly comes to life.

In this module, I reveal the exact formula and table I’ve used to build wealth for myself and my clients. These numbers aren’t random; they are the result of:

✔ Thousands of trades

✔ Years of research

✔ Tens of millions of pounds invested

This robust template is your shortcut. It saves you years of trial and error, thousands of pounds in mistakes, and gives you a clear system to follow.

📊 The Mean Risk Rating (MRR) Table

One of the biggest challenges in investing is knowing:

➡ When is a stock cheap?

➡ When is it overpriced?

The MRR Table is what helps me answer that question, over and over again, with consistency. If you can master this, you have a repeatable formula for identifying opportunities and potentially building real wealth.

Of course, this isn’t the only investment formula in the world. There are other strategies that work. But after decades of testing and real-world application, this is the one that has delivered the best and most consistent results.

Buy Compensation Yield (BCY): A Smarter Way to Invest in Dividends

Most investors look at dividend yield in isolation—seeing a high yield and assuming it’s a great opportunity. But that’s not how professional investors think. A 10% yield on a struggling company is not the same as a 5% yield on a stable, growing business. If you don’t factor in risk, you could be setting yourself up for failure.

That’s where the BCY Table comes in. It bridges the gap between dividend yield and risk, ensuring you only buy stocks when the reward justifies the risk. Each stock is given a Mean Risk Rating (MRR), which measures its financial strength, stability, and dividend security.

That rating is then cross-referenced with the BCY Table to determine the minimum dividend yield required before it becomes a worthwhile investment. If the stock doesn’t meet this threshold, you walk away.

This system protects you from the common mistake of blindly chasing high-yield stocks. Many investors think a 10% yield is a bargain, but if the company is in trouble, that dividend may not be sustainable—or worse, it could be cut entirely.

On the other hand, the BCY Table also stops you from overpaying for low-yield stocks, ensuring that you don’t settle for mediocre returns.

By following this structured, formula-driven approach, you’re buying stocks with a built-in safety margin—maximising both dividend income and potential capital growth.

Instead of making emotional decisions, you’ll have a clear, logical framework that tells you exactly when a stock is cheap and worth buying.

Finding the Perfect Buy Price: The Simple Formula That Changes Everything

Once you have your Compensation Yield (Spoke 2), calculating the buy price is easy.

It’s just a simple equation:

✔ Yield (Spoke 2) + Forecast Dividends (available on any investment website)

That’s it. With these two critical numbers, you now know exactly what price to buy the stock at.

Suddenly, everything becomes clearer. The guesswork disappears.

Here’s the golden rule:

The money is made on the buy, never on the sale.

If you buy at the right price, your profit is already built in.

This is true for all asset classes—whether it’s stocks or property.

✔ Buy Below Market Value (BMV), and the profit is locked in from day one.

That’s how professional investors think—and now, you can too.

For me, this is probably the toughest part of the DIP Strategy—even after all these years.

Why? Because once I’ve done my calculations, I can’t wait to trade and start making money. Sitting back and waiting for the right price can feel frustrating.

But here’s what I’ve learned the hard way:

✔ When I jump in too early, I either make less profit or end up holding the stock longer than necessary.

✔ The market doesn’t care about how eager I am to trade—it moves at its own pace.

Over the years, I’ve figured out a few tricks to stay patient and disciplined—and in this module, I’ll share them with you.

Because waiting for the right price can be the difference between an average trade and a great one.

The Final Step: Selling with Confidence

Once your purchase order is filled, it’s an incredible feeling.

✔ You’ve secured an investment below fair value.

✔ You’ve locked in a higher dividend yield than 90% of investors.

✔ You’ve joined the elite 10%—where professional, consistently successful investors play.

If you haven’t experienced this before, you’ll know exactly what I mean when you do.

Now comes the easiest step—selling. But ironically, it’s where most investors struggle.

Why? Because they don’t have an exit plan.

With the DIP Strategy, that’s never a problem. Your sell price is decided the moment you buy.

So when the price hits your target, you simply cash in your profits—no stress, no second-guessing.

And the best part? It feels like you predicted the future—and you were right.

Adapting to the Market: Navigating the Unexpected

In this module, we dive a little deeper and get more technical.

The stock market is always moving, and sometimes, things don’t go as planned.

✔ A company might issue a profit warning.

✔ They could cut their dividend.

✔ The market could crash or experience unexpected volatility.

These are variables beyond your control, but they can affect your calculations.

Through years of refining the DIP Strategy, I found that by assessing a few key factors and making small adjustments, I could reduce risk while also boosting profits.

Think of the DIP Strategy as a car—you’re in the driver’s seat.

🚗 On a clear day, you put your foot down and drive smoothly to your destination—just like when the market is stable, and your trades work as planned.

🌧 But if the weather suddenly changes—rain, snow, traffic, or roadblocks—you adjust your speed and steering to stay on track.

That’s exactly what DIP’s variable adjustors allow you to do. Small tweaks keep you on course, helping you navigate uncertainty and still reach your destination safely and profitably.

The Art & Science of Trading

Now that I’ve shown you the DIP Strategy, let’s put it into context.

Many people try to make investing a science—searching for the holy grail, the one perfect formula that will unlock endless wealth. I used to think the same way.

But trading doesn’t work like that.

Here’s the reality:

✔ Investing is all about price.

✔ What moves price? People—buyers and sellers reacting to emotions, trends, and news.

A company might be worth £10 billion, and on paper, its shares should be trading at 1500p. But what actually matters is what the market believes it’s worth at any given time.

This is what I call the “Art Price”—the price driven by human perception, sentiment, and emotions.

Then there’s the “Science Price”—the true valuation based on fundamentals.

The gap between these two is the market inefficiency—and that’s where investors make money. Understanding this gap is key to mastering the DIP Strategy.

Seeing Through the Noise

By now, you’ll know that I love using analogies to make complex ideas easier to understand.

I’ve talked about elastic bands, investment vehicles, pendulums, and trains—all to help make sense of things that often seem illogical.

Many people believe the stock market is completely random, but if that were true, how do top hedge fund traders make millions every year? Why isn’t everyone trading for Goldman Sachs?

The truth is:

✔ Markets are not random—they just appear to be.

✔ What makes them look random? Noise.

Noise is like scribbles on a map—it makes it harder to see the bigger picture, but the map is still there.

In investing, noi

se is the short-term ups and downs that distract people from the underlying patterns. But once you learn to remove the noise, you start seeing the market for what it really is—a series of natural waves, like the ocean.

Mastering these patterns doesn’t just make investing more intuitive—it makes it more profitable.

Mastering Risk: Navigating the Challenges of Investing

Before you put a down payment on that Ferrari, let’s take a step back.

Yes, the DIP Strategy is powerful, and if it wasn’t, I wouldn’t have written a book about it. But no trading system is perfect—and that’s the first thing every investor needs to understand.

In the next five modules, I’ll break down the five biggest risks you’ll face as an investor and show you exactly how to handle them.

But here’s the thing—you shouldn’t fear risk. You should welcome it. Because once you learn how to manage losses, the profits take care of themselves.

Think of investing like driving in extreme weather—if you know how to handle icy roads, thick fog, and poor visibility, then driving on a clear, sunny day will be effortless.

I’ve ordered these five risk modules from least to most impactful.

✔ The first risk? Not reaching your buy price.

It’s frustrating, but you don’t lose any money—just an opportunity.

In this module, I’ll explain the psychological impact of waiting for your price to be hit, how to stay disciplined, and why patience is key to long-term success.

Risk #2: When the Share Price Drops After You Buy

So, you’ve bought a stock, and then the price falls. What now?

First, let’s assume the company has NOT cut its dividend. That means the drop is happening for another reason—maybe:

✔ A poor earnings report

✔ The loss of a major contract

✔ A sector-wide decline

✔ Or simply market sentiment shifting

Whatever the reason, your next move is crucial.

In this module, I’ll show you:

✅ How to assess the real reason behind the drop

✅ When to exit a trade (because the stock is genuinely in trouble)

✅ When to hold on (because the drop is temporary or unwarranted)

Most retail investors panic and sell at the wrong time, just like they often buy at the wrong time. That’s because they misread the signals.

Understanding the difference between a genuine risk and an overreaction is what separates successful investors from the rest. Let’s dive in.

Risk #3: Selling Too Early

This module continues from the last one and covers one of the biggest struggles investors face—when to sell.

One of the most common things I hear from retail investors is:

“I don’t know when to sell.”

The good news? This is one of the easiest risks to manage.

If you sell at a profit and the stock keeps going up, sure, you might feel like you missed out on some extra gains. But at the end of the day, you still made money—and that’s what matters.

In this module, I’ll show you:

✔ How to avoid selling too soon

✔ How to set a clear exit strategy before you even buy

✔ Why locking in profits is never a bad thing

Knowing when to sell removes stress, boosts confidence, and helps you trade with a clear plan—let’s get started.

Risk #4: What If the Stock Market Crashes?

This is where things get serious. A stock market crash is every investor’s worst nightmare.

When I developed the DIP Strategy, this risk was at the top of my mind. I wanted a system that not only survives a crash but also positions investors to profit once the market recovers.

In this module, we go deep on:

✔ How the DIP protects against market crashes better than traditional buy-and-hold strategies

✔ Why market crashes create the best buying opportunities

✔ How to navigate downturns with confidence instead of panic

If you want to take it a step further and learn how to actually profit during bear markets, I highly recommend registering for my APPA course—but for now, let’s dive into how the DIP keeps you protected when the market takes a nosedive.

If combining the three building blocks of investing was where the proverbial investment shuttle first took off, the Dividend Yield Support concept is what sent it into orbit. This principle is the backbone of the DIP Strategy—it’s what makes it so powerful, reliable, and unique.

The reality is, humans can’t be trusted with money—which is unfortunate in life, but incredibly useful in the stock market. Investors constantly make irrational decisions, overpaying for weak companies and selling strong companies for far less than they’re worth. That’s the nature of market psychology, and it’s been happening for centuries.

The problem is, identifying undervalued or overvalued companies isn’t as simple as looking at the price alone. That’s where most investors go wrong.

Through years of research and thousands of trades, I realised that price is not the real indicator you should be watching—it’s the dividend yield.

Why? Because dividend yield is what truly motivates income investors. It tells you instantly whether a stock is offering good value based on its income potential—not just its price action.

That’s when everything clicked.

The DIP Strategy suddenly made perfect sense, and all my years of trading on price action and technical analysis came together. This single breakthrough was what turned a solid investment method into a game-changing strategy.

Putting Theory into Action – Real Trades, Real Profits

Now that you’ve learned the theory, it’s time to see the DIP Strategy in action.

I use this strategy for myself and for my investors, so you’re not just learning ideas—you’re seeing real trades, with real results.

I’ve executed thousands of trades using the DIP System. Some were incredibly easy, making money with almost no effort, while others were more challenging. The easy trades are great, but they don’t teach you much. Anyone can follow the DIP numbers and make money when conditions are perfect.

So, in these modules, I’m focusing on the trades that weren’t straightforward.

Why? Because in the real world, unexpected things happen. And when they do, you need to be prepared.

👉 You’ll see how I handled “impossible” situations.

👉 You’ll learn how to manage losing trades.

👉 And most importantly, you’ll see how to turn potential losers into winners.

First Case Study: Dixons – 19% Profit in Less Than 3 Months

This was a classic DIP trade—a solid FTSE 250 company, paying dividends, no leverage, no options, no CFDs.

✔ 19% profit in under 3 months

✔ A low-risk, sensible investment

✔ No need for complex strategies—just smart investing

If you’ve been happy making 10% a year from your portfolio, what I’m about to show you might completely change your perspective. And if your money is sitting in the bank earning 0.1%, well… you already know there’s a problem.

Watch this module, and you’ll see firsthand how the DIP Strategy helps multiply money—without taking silly risks.

Look at Module 22

Look at Module 22

Flipping Weakness into Strength – A Masterclass in Timing

In this module, I’ll show you how to turn a trading range from a weakness into an advantage.

You’ll also see how, even when all the indicators suggest you shouldn’t be investing, there’s still a way to spot an opportunity and make a tidy profit.

👉 One person’s fear is another person’s opportunity.

This trade was a real rollercoaster ride, and I’ll break it down for you step by step. You’ll see the exact ups and downs I went through and how I made key decisions along the way.

Investing, when done correctly, is an emotional experience. After years in the markets, I’ve learned certain tricks and signals that most investors miss. In this module, I’ll show you how to evaluate companies from a fresh perspective—one that gives you an edge over the competition.

💰 The result? A solid 16% profit in just over 2 months.

But the real game-changer wasn’t just knowing when to buy—it was knowing exactly when to sell.

Most investors get into trades too late and hold onto them for too long. The DIP shows you when to get out—before the market turns against you. That’s the difference between winning big and just scraping by.

Look at Module 25

Fine-Tuning Your Trades – The Power of Variable Adjustors

In this module, I take a deep dive into how the variable adjustor could have improved the previous trade.

Whenever I complete a trade, I always go back and analyse—because no matter how much profit I’ve made, there’s always a way to do it better next time.

Making 10%, 20%, or even 30% in a month or two is great, but a small tweak before buying could have made a huge difference to the final profit. And in this case, the results were astounding.

👉 One simple adjustment could have significantly increased my return.

But profit isn’t everything. In this module, I also show you a powerful technique—how to exchange profit for lower risk.

For example, instead of targeting a 25% gain, I might settle for 15%, but in doing so, I substantially reduce the risk. And if the reduction in risk is greater than the reduction in profit, then it’s a smart investment decision.

This strategy works not just for the DIP System, but for any investment strategy. Once you master it, you’ll always be in control of your risk and reward.

Look at Module 27

Learning from Losses – My 15 Mistakes in One Trade

No trading system wins 100% of the time—not even the DIP. While the strategy consistently makes more than it loses, losses will happen. That’s just part of investing.

And sometimes, even when you do everything right, the market simply doesn’t play ball. It can be frustrating, especially when you’ve followed the system to the letter.

But here’s what I’ve learned:

👉 Most of my losses weren’t the system’s fault—they were mine.

In this module, I break down one losing trade where I made 15 mistakes—yes, 15!

Losing trades are the best teachers. When you make money, you rarely stop to analyse why. But when you lose, you’re forced to dig deeper.

Even after 20+ years of trading, I still make mistakes—and that’s okay. The key is learning from them and avoiding them in the future.

This trade was a huge eye-opener, and I want to share it with you so that you don’t make the same mistakes I did.

Dividends & the DIP System – What You Need to Know

Now we’re circling back to dividends—a core part of the DIP Strategy.

In this module, I break down what a good dividend policy looks like and what red flags to watch out for.

👉 Numbers alone don’t tell the full story. You can’t just rely on figures from the internet without understanding the context behind them.

👉 Not all companies treat dividends the same way. Some see them as a long-term commitment, while others use them as a marketing tool—only to cut them later when it no longer suits them.

The last thing you want is to buy a stock for its dividend, only for the company to scrap it—leaving you holding the bag.

But here’s the good news: I have a simple trick that makes dividend forecasting so easy that you don’t even need to do it yourself—because someone else does all the hard work for you!

One of the great things about the DIP Strategy is that it focuses on mostly low and medium-risk investments. Because it targets dividend-paying companies, it naturally selects some of the most financially stable businesses in the market—since only profitable companies can afford to pay dividends. In fact, many of the stocks featured in this strategy are ones you may already hold in your ISA or SIPP.

Take Sainsbury’s, for example—a well-known UK company that many investors already own. Typically, people buy stocks like this for the dividend, but they often feel frustrated when the share price stays flat or even drops. They end up holding on too long, hoping for a recovery that either never comes or takes years.

This is where the DIP Strategy makes the difference. If you already like British income-yielding shares, then transitioning to this approach is easier than you think.

The key difference? Timing. We focus on when to buy and sell, helping to turn a solid profit from companies that many investors struggle to make money from.

In this trade, you’ll see exactly how we do it.

See Module 34.

If you’re wondering why our trades are broken down into multiple parts, it’s because we go deep into the details. We break everything down step by step, making it easy to follow. Think of it like taking apart an engine and putting it back together; except way easier!

Every trade has several moving parts, and once you understand how they work together, you’ll know exactly when to buy and when to sell. It’s a bit like reverse engineering a recipe. Imagine having a delicious cheesecake in front of you but not knowing how it was made.

We all want the end result, a nice profit (that’s the cheesecake!) - but the key is understanding how to get there. That’s exactly what these videos will teach you. The real trades that we show (Real Trades 1-9) are arguably the most valuable part of the course because they show you how the DIP Strategy works in real life.

You’re going to love these videos - almost as much as the cheesecake! 🍰

Unlocking the Secrets of Smart Investing

This module is a game-changer. It goes far beyond just teaching you the DIP Strategy—it’s a deep dive into how I think, trade, and invest at a professional level.

I don’t just show you how to make money on a single stock or one strategy. I cover:

✅ Trading channels, support & resistance levels

✅ Fundamental principles of investing

✅ How to read charts like a pro

This is where experience speaks louder than theory. I’ve poured years of knowledge into these modules, and you’ll notice how candid and transparent I am when explaining my trades.

💡 Case Study: Kier Group

This stock cut its dividend—which, as we covered in Module 21, is usually the worst possible scenario. And yet, I turned this into one of my best trades, making 30% in under a month.

How? Because when the dividend was cut, investors panicked. The stock overshot on the downside, creating a huge buying opportunity for professionals who understood the bigger picture.

Once you learn this simple but powerful trick, you’ll never fear dividend cuts again. In fact, you’ll start looking forward to them!

See Module 33.

Once again, we’re breaking down this trade step by step so you can fully understand it and apply it in real life. This particular module is a student favorite, and for good reason! If you enroll in the course, you’ll even get a short survey at the end because we always value your feedback.

So far, every single student has given this course a 5-star review—something we’re incredibly proud of. It confirms what we already knew: this course is truly game-changing. After all, there aren’t many courses that run for 46 hours, packed with real, actionable strategies and zero fluff.

But what’s really interesting? Out of the 9 trades we cover, the Kier Group trade has been voted the most popular. Why? Because it teaches you how to profit when a company cuts or suspends its dividend—something that happens more often than you’d think.

During Covid, many investors panicked when companies slashed their dividends. But instead of losing money, we turned it into an opportunity. In this trade, we’ll show you exactly how we did it using the DIP Strategy—so you’ll know how to handle situations like this in the future.

See Module 33.

If you do enrol on the course, we'd love to know what you think of the Kier trade!

The DIP is all about dividend income and capital appreciation, but it’s not predicated on one or the other. In this trade I made £8,000 and I sold before the ex-dividend date!

Imagine that. How many times do you know of investors who buy a dividend paying share and sell before they qualify to receive a dividend?

That just sounds completely crazy and yet that’s how I have generated the kind of investment returns that I have over the years. It’s for the very same reason that very few people know how to make money from income paying stocks other than from the income itself, which has left a void for professionals to fill.

Quite often the best time to sell a dividend paying stock is before it’s X-D date because that’s the time that nobody else is selling! Once again, I break this trade down step by step, so that you can pause, make notes and break it down.

With this material you will have a blueprint which will last you for the rest of your investing years. That’s because I cover everything in detail, and I play out numerous different ‘What If’ scenarios.

You will see that I’m a big fan in looking at all of the varying scenarios which means that when you start to invest you will be equipped not with one linear answer, but with multiple answers. It doesn’t matter what the stock market will through at you, I’ve made sure that you have the tools to handle them.

Maximising Returns Beyond Just Dividends

The DIP Strategy isn’t just about collecting dividends—it’s about capital growth too. And sometimes, the best way to maximise profits is to sell before the ex-dividend date.

💡 Case Study: A £8,000 Profit—Before the Dividend Was Even Paid!

Most investors buy dividend stocks to collect income. But what if I told you that selling before the ex-dividend date can often be more profitable?

📉 Why?

Because very few investors sell before ex-div, which means demand stays high—and that creates an opportunity for smart investors.

✅ I break down this trade step by step

✅ I walk you through multiple ‘What If’ scenarios

✅ You’ll learn how to apply this strategy for years to come

This module gives you a blueprint that ensures you’re not just following one path, but understanding multiple strategies—so no matter what the market throws at you, you’ll know exactly how to handle it.

Making Money When Everyone Else is Losing

This trade was executed right in the middle of a major stock market crash, when 95% of investors were caught off guard. While most people were watching their portfolios drop by 20% or more, I managed to make 7% in a month.

📊 Why does this matter?

Because relative performance is what really counts. Making 30% when the market is up 40% isn’t impressive—but making a profit when the market is crashing? That’s a game-changer.

💡 The Key Lesson

This isn’t just about making a profit—it’s about learning how to protect your portfolio and still generate returns when others are panicking. Goldman Sachs made billions during the 2008 crash while most investors saw their savings wiped out. They were prepared.

🚀 The Best Part?

In reality, this trade made over 9%—but I always deduct my fees when showing performance. When you learn to implement the DIP Strategy for yourself, you won’t be paying anyone to do it for you—so your returns could be even better!

See Module 35

See Module 35

The Difference Between a Winning Trade and a Costly Mistake

This stock is one of my all-time favourites, and in this module, I take you back to show exactly how and where we bought and sold—securing dividend yields between 8% and 12%!

Most investors don’t even realise stocks like this exist. And when they do, they assume it’s too good to be true. Sometimes, they’re right—not all high-dividend stocks are safe. Some companies paying 10%+ simply can’t afford it, and eventually, those dividends get cut. But others are solid businesses with sustainable high yields, and the key is knowing the difference.

💡 So how do you know which is which?

That’s exactly what I break down in this module. It’s not just about dividend cover—you need to look at:

✔️ The company’s dividend policy

✔️ The management team

✔️ The historic trading range

✔️ And much more…

🔍 The Biggest Decision in Any Trade

Every investment decision comes down to two choices:

1️⃣ Take the trade and invest

2️⃣ Walk away

The problem? The worst trades are usually the most tempting ones—just like having that “one last drink” when you know you should go home. That one bad decision can lead to a chain reaction of disaster—costing you more than just money.

📌 Bottom Line: Knowing when to walk away is just as important as knowing when to invest.

Ending with a Bang: A Spectacular Final Trade

I wanted to finish strong—so in this module, I’m going to show you something truly remarkable.

The DIP Strategy is incredibly powerful, built on solid fundamental principles that make it an unstoppable roadmap for investors. But what if I told you that the DIP is so versatile, you could even make money on companies that don’t pay dividends at all?

Sounds impossible, right?

💡 Think again.

It’s one thing to handle a stock that cuts or suspends a dividend—which I’ve already shown you how to profit from. But trading a stock that has never paid a dividend, and still making £5,000 in a single day? That’s a completely different level.

📌 The Trade: Cairn Energy

• This company doesn’t pay a regular dividend—only the occasional special dividend.

• And yet, using the DIP Strategy, I made 25% in just 1 day on a £20,000 trade.

• That’s £5,000 profit in 24 hours—without using leverage, options, or CFDs.

🔹 Why This Trade Matters

I’m showing you this as the final module so you can fully grasp the power of the stock market. The opportunities are limitless. The market is a vast ocean, full of ways to make money—you just need the right strategy, discipline, and mindset to succeed.

If I can do it, and you’re learning everything I know, then you can too.

See Module 39

Bringing It All Together: The Final Secret

We’re getting close to the end, and I’ve saved the best for last.

By now, if you’ve been following the DIP Strategy, you should already be seeing the consistency in the results. And you might think you understand why it works—thanks to the DYS Principle and the Elastic Band Methodology.

But what if I told you there’s more?

💡 A Hidden Connection Between Two Worlds

For years, I traded successfully using technical analysis, while also relying on fundamental research. But there was always a disconnect—these two approaches didn’t support each other.

📌 Technical traders look at charts, trends, and price movements.

📌 Fundamental analysts focus on company reports, earnings, and valuations.

📌 They rarely agree—and often completely contradict each other.

And yet, somehow, the DIP Strategy does something incredible—it bridges the gap between these two opposing schools of thought.

In this module, I’m going to show you exactly how the DIP unites technical and fundamental analysis into one cohesive investment strategy. Once you see it, you’ll never look at trading the same way again.

This is the game-changer—and I can’t wait to show you.

Taking the DIP to the Next Level

Just when you’re about to go out and use my formula to conquer the world, I’ve got something even bigger for you—a huge bonus.

In this module, I’m going to show you five powerful ways to take the DIP Strategy and make it even better.

This is the difference between making some money by using the strategy part-time… and completely transforming your financial future.

Now, let me be clear—this isn’t for everyone. A lot of people will be more than happy with the results they get just by following the DIP Strategy as it is. And that’s absolutely fine.

But for those who are serious about taking this to a whole new level—whether that means making investing your full-time career or even stepping into the professional investment world—this is for you.

With what I share in this module, you could even surpass what I’ve achieved. And honestly?

I hope you do.

I’ve spent more than a decade developing the DIP Strategy—perfecting it, refining it, and using it to build wealth for myself and my clients. But I’m just one person on the same journey as any other professional investor.

Every system can be improved upon. There’s always more to learn.

And there’s nothing stopping you from taking this strategy, pushing it further, and making it even better.

🚀 Let’s go.

See Module 43.

See Module 43.

See Module 43.

See Module 43.

See Module 43.

Time to Zoom Out and Contextualise

Now that you’ve completed the DIP Programme, it’s time to step back and reflect.

Let me tell you something—your learning isn’t over. In fact, it’s only just beginning.

What you’ve absorbed over the past 30 days is nearly 30 years of my best work—distilled into bite-sized, easy-to-digest lessons.

Think about that for a moment.

30 years of experience, countless 12-hour days in the City of London, thousands of trades—whittled down into 30 days.

Actually, let’s take it a step further…

30 Years into 43 hours of training, meaning you’ve essentially had less than 1.5 hours of learning for every year of my experience.

So, do you think there’s still more work to do? I’d say so.

Here’s my advice: Step back from the details for a moment. You’ve been deep in the weeds, analysing metrics, variables, and all the fine-tuned mechanics of the DIP Strategy.

That’s fantastic—but don’t get so lost in the granular details that you forget the big picture.

The bigger principles of the DIP Strategy are what will keep you on track when the markets get tough.

When you hit challenges—and you will—you need a Plan B. That’s where the fundamentals come in. So, before you dive back into all the nitty-gritty details, I’ve prepared a few important summary videos to help you see the bigger picture.

Watch these, absorb them, and once you’re ready—go back and fine-tune your strategy.

This module and the next one will help you to regroup, get yourself out of the granular, think big picture. They are two deep-dive masterminds.

We don't give the details, because you already have them. This now puts the cherry on top of the proverbial money cake.

One-Hour Masterclass—Step Back Before Moving Forward

It’s time to step back and look at the big picture. You've done it once, in the last module, and we're going to do it one more time. Trust us, this works.

Think of this like zooming out before you zoom back in. When you return to the details, your perspective will be sharper than ever.

How you learn the DIP System is almost as important as the strategy itself. And that’s why results vary from student to student. That's why these last 2 modules are critical.

Some cram everything in over a few weeks, while others spread it out over a year. Some dive deep into real-life trades, while others focus on theory. Some love the granular details, others prefer the big picture.

The key is to immerse yourself in all of it—the good, the bad, the ugly, and everything in between.

Watch the videos, take the tests, read the PDFs, listen to the audio, go through the DIP Book—just keep absorbing knowledge, in multiple types of medium, in different ways, at different times of the day, on different days of the week.

Each time you watch a video, read a report, or consume content, your brain picks up new insights—even from familiar material. It could be a new visual, a different explanation, or a fresh perspective that makes things click.

I’m a big believer in analogies—they make complex ideas easier to grasp. That’s why I use:

• The Elastic Band

• The Pendulum

• The Train

Have you seen me explain them? Pay attention next time— see if you spot me talking about them - they’ll help you cement the strategy in your mind.

Also, my videos aren’t scripted for a reason. Each time I go through the material, I explain it differently—sometimes I focus more on one area, other times I emphasise another. Your brain needs this variation to fully absorb the concepts.

So these long-form deep-dive videos will help you to put the whole system altogether.

A Personal Reflection & Thank You

Wow. What a journey this has been. I feel truly honoured to have had the opportunity to create something like this.

Writing a book was always a dream, and building this course was a more recent ambition. It took me two years to write my book, and honestly, this course felt like it took forever too. But every late night, every painstaking edit, and every lesson I poured into it—it was all worth it.

Because in some small way, I feel like I’ve created a legacy. Something that my children and grandchildren might one day look back on and feel proud of. And that, to me, is priceless.

I know I won’t be an Amazon bestseller, and I don’t expect millions to rush and enrol in this course—and that’s completely fine. Because this wasn’t meant for the masses. It was meant for you. And if you’ve made it this far, you probably already know—this was never about the money.

I’ve had a successful career in the City of London, I’ve built businesses, and I make far more from those than I ever will from this project. Anybody who knows me will tell you that. In fact, this whole project has cost me a lot of time, money, and effort—and I have zero regrets.

Because this isn’t really about an investment strategy.

This is about helping another human being. This is about giving you the same opportunity that I had—the chance to build financial security, freedom, and a better life for you and your family.

And if you make enough money, I want you to help others. Even complete strangers. Pay it forward. Help them achieve their dreams too. That, to me, is real success.

So if I’ve managed to inspire, teach, or guide you in any way—big or small—I’d be over the moon.

And I just want to say, from the bottom of my heart, thank you for joining me on this journey. I hope that what you’ve learned helps you build a better life—for you and for those around you.