Because it is the best way to find underpriced shares in the market place. When you have good research, you can make better informed decisions to grow your share portfolio.

As an investor that's the game you're in. We have to rely on the information that is available at the time. And yes you're right, sometimes that information isn't accurate. Even companies can sometimes make mistakes when they report their numbers. That's why it's so important to not rely on one piece of data or analysis.

If you're investing on your own, then yes. Some days might be very quiet and there's not much going on but you still need to be there, paying attention. We don't trade very often, in fact it's usually just a few times in a month, but we have to look at the markets daily.

Yes, that's our job. A big part of what we do is to go through all of the news that isn't relevant (called 'noise') in order to get to the news that is relevant. It's a time-consuming role but it's critical. Knowing what data is important and how to use it to your advantage is a skill in itself.

No, we don't give investment advice or provide any recommendations. Our research is for information purposes only. What you choose to do with it is up to you. We recommend that you speak to a financial advisor before you do anything.